Gidgee Healing’s new logo was launched early in 2014. The previous logo, by Kerwyn Smith, represented the healing properties of the Gidgee tree and the Gidgee Healing Clinic. It was well recognised and much loved, so our brief to artist Sid Domic emphasised the continuing significance of the Gidgee tree, in particular the strength of the wood which is longburning and symbolises long life. We really wanted a piece of art that built on this concept and incorporated the colours of the Gidgee tree. At the same time, the new logo needed to have broad application across a range of print and digital media, as well as signage and other promotional materials. Gidgee is very pleased with the artwork that Sid Domic produced for us, which encapsulates the essence of our country, culture, and family.
The centre circle of the logo represents the Gidgee Healing organisation. The smaller outlying circles represent the communities in the region that Gidgee Healing currently supports and those it will grow to incorporate as we move forward. These circles are connected by culture, family ties and geography. The ‘U’ shapes around the outside represent the individuals and family groups supported by Gidgee Healing now and in the future.
Enhancing the use of colour was a key focus of the artwork. The red/ochre symbolises the land. The yellow symbolises the Gidgee flower. The orange symbolises the sun. The green symbolises the leaves of the Gidgee tree. We believe this new visual identity will carry us far into the future.
About Sid Domic
Sid Domic has been practicing Aboriginal artwork since 1996. Although raised in Western society, Sid is of Kalkadoon descent and since experiencing an awakening to his culture in his early twenties, has been exploring his heritage. Sid has undertaken this journey of discovery through extensive research, conversation with his grandmother, and the practice of Aboriginal art. Sid designed the 2010 and 2011 NRL Indigenous All Stars jerseys, as well as the 2013 South Sydney Rabbitohs and Brisbane Broncos Close the Gap jerseys. Galleries in Australia, London and around the UK have hosted exhibitions of Sid’s work. http://www.siddomicart.com/